Eniola Oluwole Resume
With over 20 years of experience in leading product and digital marketing teams, I am a seasoned UX leader who thrives on creating customer-centric experiences that drive business outcomes and brand loyalty. As the Global Head of User Experience, Design, and Research at Gap Inc., I oversee the end-to-end design and research process across the Gap, Old Navy, Banana Republic, and Athleta brands, covering web, mobile, in-store, and enterprise platforms.
Key Skills
- Product vision, strategy, and roadmap
- Enterprise collaboration and design direction alignment
- Leading coaching, and scaling distributed teams
EXPERIENCE
Global Head of User Experience, Design, & Research
Gap Inc. Aug 2022 – Present
- Accountable for design and research at Gap, Old Navy, Banana Republic (BR), and Athleta for customer and enterprise product experiences.
- Owned customer/associate journey definition and vision for Athleta and BR Digital
- Lead collaboration and org buy-in across consumer brands as redesign stakeholder
- Established KPIs for usability, delight, and preference, driving experience adoption and performance.
Chief Strategy and Experience Officer (CXO)
Velir Sep 2019 – Jun 2017
- Developed Velir’s design, digital strategy, marketing, and user experience (UX) services.
- Executive lead for client rebranding, digital transformation, marketing, and product development engagements.
- Defined engagement strategy through vision development, design thinking, omnichannel marketing, and road mapping approaches.
- Led growth of brand marketing and UX capabilities to acquisition via P&E firm.
Head of Product & Brand Design
TripAdvisor Jun 2017 – Sep 2019
- Launched .com and App trip planning, social travel feed, and redesigned core experience pages (Home, PDP, PLP, etc) across business units concurrently with ongoing funnel optimization.
- Led Tripadvisor’s product design team scaling and transformation from a siloed feature lead to a connected goal-oriented team with customer and brand-centric principles.
- Deployed journey-based experiences across business units via design system launch.
Senior Vice President, Experience (Brand & Design)
Genuine June 2013 – June 2017
- Established Genuine’s UX and Strategy teams, defining roles and methodologies.
- Defined vision and approach for Red Hat Partner Portal, Titleist Digital Global Strategy, and Rekkitt.
- Lead MassMutual digital experiences and design team evaluation and re-organization.
- Led strategy, approach, and design as executive lead for Partners Healthcare .com and Reckitt Digital. b. Good Mobile app, and digital transformation for Modern Woodmam, Owens & Minor, and Sentry Insurance.
- Led growth of brand marketing and UX capabilities to acquisition through P&E exit.
Earlier Highlights 1995 – 2013
- Ongoing Design Management & Leadership
- Chrysler/Ram, Mass Mutual, Imprivata,
- Redesigns
- Fidelity Net benefits, Great-west.com, The Hartford, Mass Mutual;
- Global Redesigns with Localization Strategy
- Nokia.com, Akamai.com, ING, Reebok.com, Titleist.com,
- Digital Northstar/Transformation
- Porsche, Boehringer Ingelheim, Owens & Minor, Sentry;
- Saas & Application Definition
- Redhat, Paychex, Analog Devices, Smith & Nephew, Health Dialog, Brooks Automation
EDUCATION
Masters of Arts Degree in Interactive Design and Game Development
Savannah College of Art and Design
Bachelors of Fine Arts Degree in Visual Design
University of Massachusetts at Dartmouth