I lead experience design and research for growing and global companies.
I coach teams towards establishing an experience Northstar and then building that out to drive business performance and customer preference.
Where I Focus
Experience Strategy and Vision
Defining an experience vision, strategy, and roadmap. Collaborating with stakeholders to drive alignment
Optimizing the User Experience
Experience optimization for conversion, customer preference, and satisfaction
Coaching and Scaling Teams
Leading, coaching, and scaling organization-wide experiential teams.
With over 20+ years of experience in leading product and digital marketing teams, I am a seasoned UX leader who thrives on creating customer-centric experiences that drive business outcomes and brand loyalty. As the Global Head of User Experience, Design, and research at Gap Inc., I oversee the end-to-end design and research process across the Gap, Old Navy, Banana Republic, and Athleta brands, covering web, mobile, in-store, and enterprise platforms.
I champion the core user and elevate the experience across all touchpoints, enabling cross-functional collaboration and alignment. I have established KPIs for usability, delight, and preference and scaled the design and research team to support the delivery of innovative and engaging solutions. I led the vision, design thinking, and customer journey initiatives and served as the product design/usability escalation point.
History
Gap Brands
Global Head of User Experience & Research
Sep 2024 — Aug 2022
Velir
Chief Strategy & Experience Officer
Aug 2022 – Sep 2019
Tripadvisor
Head of Product & Brand Design
Sep 2019 – Jun 2017
Genuine
Senior Vice President, Experience
Jun 2017 – Oct 2013
Talks & Panels
Scaling Design
The challenges of growing a product design team when requests, resource needs, and responsibility grow exponentially.
Succeeding with Customer Experience
Exploring pathways and methods that can boost CX efforts.
From Concept to Launch
Mastering the New Dynamics of AI Product Innovation.