© 2024 — Eniola Oluwole

I lead experience design and research for growing and global brands.

I coach teams towards establishing an experience Northstar that drives business performance and customer preference.

Eniola Oluwole User Experience UX lead

With over 20 years of experience in leading product and digital marketing teams, I am a seasoned UX leader who thrives on creating customer-centric experiences that drive business outcomes and brand loyalty. As the Global Head of User Experience, Design, and research at Gap Inc., I oversee the end-to-end design and research process across the Gap, Old Navy, Banana Republic, and Athleta brands, covering web, mobile, in-store, and enterprise platforms.

My mission is to champion the voice of the customer and elevate the experience across all touchpoints, while enabling cross-functional collaboration and alignment. I have established KPIs for usability, delight, and preference, and scaled the design and research team to support the delivery of innovative and engaging solutions. I have also led vision, design thinking, and customer journey initiatives, and served as the product design/usability escalation point.

Experience Strategy

Defining an experience vision, strategy, and roadmap. Collaborating with stakeholders to drive alignment

Improving Customer Experience

Experience optimization for conversion and customer preference and satisfaction

Coaching and Scaling Teams

Leading, coaching, and scaling organization-wide Design teams

History

Gap Brands

Global Head of User Experience & Research

Present — Aug 2022

Velir

Chief Strategy & Experience Officer

Aug 2022 – Sep 2019

Tripadvisor

Head of Product & Brand Design

Sep 2019 – Jun 2017

Genuine

Senior Vice President, Experience

Jun 2017 – Oct 2013

Talks & Panels

The challenges of growing a product design team when requests, resource needs, and responsibility grow exponentially.

Our process applies techniques from a variety of disciplines distinction in detail and gives careful attention.

Exploring pathways and methods that can boost CX efforts.