About Me
I lead experience design and research for growing and global brands.
I coach teams towards establishing an experience Northstar that drives business performance and customer preference.
With over 20 years of experience in leading product and digital marketing teams, I am a seasoned UX leader who thrives on creating customer-centric experiences that drive business outcomes and brand loyalty. As the Global Head of User Experience, Design, and research at Gap Inc., I oversee the end-to-end design and research process across the Gap, Old Navy, Banana Republic, and Athleta brands, covering web, mobile, in-store, and enterprise platforms.
My mission is to champion the voice of the customer and elevate the experience across all touchpoints, while enabling cross-functional collaboration and alignment. I have established KPIs for usability, delight, and preference, and scaled the design and research team to support the delivery of innovative and engaging solutions. I have also led vision, design thinking, and customer journey initiatives, and served as the product design/usability escalation point.
Where I Focus
01
Experience Strategy
Defining an experience vision, strategy, and roadmap. Collaborating with stakeholders to drive alignment
02
Improving Customer Experience
Experience optimization for conversion and customer preference and satisfaction
03
Coaching and Scaling Teams
Leading, coaching, and scaling organization-wide Design teams
History
Gap Brands
Global Head of User Experience & Research
Present — Aug 2022
Velir
Chief Strategy & Experience Officer
Aug 2022 – Sep 2019
Tripadvisor
Head of Product & Brand Design
Sep 2019 – Jun 2017
Genuine
Senior Vice President, Experience
Jun 2017 – Oct 2013
Talks & Panels
Scaling Design
The challenges of growing a product design team when requests, resource needs, and responsibility grow exponentially.
Elevating The Role Of User Experience
Our process applies techniques from a variety of disciplines distinction in detail and gives careful attention.
Succeeding with Customer Experience
Exploring pathways and methods that can boost CX efforts.